Avanti Press Announces 2019 Trade Show Highlights

New Venues for the Global Humor Brand™

February 1, 2019 (Detroit, MI) – Changes in the trade show landscape have lead Avanti Press to seek new places to showcase its 3 unique brands in 2019. Highlights for the first half of the year included:

  • NY Now (Feb 3 – 6, New York City) with the Harper Group booth (Quad 1)
  • Spring Fair (Feb 3 – 6, NEC, Birmingham, UK) with the Great British Card Company Hall 3-3A Stand 3P22-Q23
  • MSA Forward (March 28 – April 1, San Diego) Booth 526

Upcoming shows include:

  • Noted, the Greeting Card Expo (May 18 – 20, Brooklyn) Booth 1201 
  • BookExpo/BookCon (May 29 – June 2, New York City) Booth 2623
  • Licensing Expo (June 4 – 6, Las Vegas) with Lisa Marks Associates, Inc. Booth H102

Retailers can see Avanti Press at New York Now in February by visiting the Harper Sales Group Booth in the Crystal Pavilion at the Javits Center (https://www.nynow.com/).

 Simultaneously, the Great British Card Company will display their range of Avanti brand products at the UK’s #1 gift and home tradeshow, Spring Fair, held at the National Exhibition Center in Birmingham. (https://www.springfair.com/)

In March, Avanti Press will showcase its AMERICA brand for the first time with museum and gift store buyers at the MSA Forward show (March 28 – April 1, San Diego). The show offers a great way to connect with a market that is hungry for high quality, made in USA, history-centric products. (https://www.museumstoreassociation.org/msa-forward-2019-san-diego/)

Avanti Press will be exhibiting at a new event being launched by the Greeting Card Association called Noted, the Greeting Card Expo.  Held this year from May 18 – 20 in Brooklyn, the show is being billed as an “anti-show” party, with a casual format, VIP retailer reception, and the industry’s storied LOUIE Awards gala (http://notedexpo.org). “We’re really excited about the reinvention that the GCA is offering with Noted,” says Avanti’s President, Rick Ruffner.

Additionally, the company is making the move to a 400 square foot space within the new Unbound show at BookExpo/BookCon at the end of May in New York (May 29 – June 2). “We believe the independent bookstore channel offers a great audience for smart, sophisticated products,” relates Ruffner. “Unbound is a chance for us to really spread out the presentation for all 3 of our brands and reach a growing market.” (https://www.bookexpoamerica.com/)

The world’s largest licensing trade show occurs June 4 – 6 at the Mandalay Bay Hotel in Las Vegas (https://www.licensingexpo.com/). The Avanti brand licensing program supports a wide array of partnerships delivering excellent consumer goods products to retail. Avanti Press is represented by Lisa Marks and Associates, booth H102 - http://www.LMA-Inc.com  (914-933-3900).

 

Founded in 1980, Avanti Press is a Detroit-based publisher of Avanti, the Global Humor Brand™ as well as the America and A*Press greeting card collections. The company presents its everyday and seasonal card collections in leading regional and national retail outlets as well as independent outlets throughout the United States and Canada. Translated into over 20 languages and distributed around the world, the company also licenses its imagery for a variety of general merchandise categories.

# # #

January 8, 2019 (Detroit, MI) – In the competitive $7.5 billion greeting card industry, content innovation drives success for the publishers who can keep up with consumers’ unceasing appetite for new cards. For Avanti Press, the formula for success rests on developing original concepts from the ground up, a process refined for 39 years. This strategy has been expanded in recent years to support 3 unique brands, positioning the company to deliver a strong influx of diverse content for 2019.

“Whether it is the high-impact humor of Avanti, the attitude and style of A*Press, or the story-telling power of America, we’re making cards that will stop the consumer in the greeting card aisle,” reports Marc Trobman, Vice President of New Business Development. “We have a lot of original, new content that we’re excited to share from each of our brands.”

Avanti Press will introduce 9 new Avanti cards, 9 new America cards, and 6 new A*Press designs at this month’s Gift show in Atlanta, January 8 - 15 (Building 2, Showroom 662). “The numbers aren’t important,” Trobman says, “the quality and the consistency of what we’re producing is what sets us apart. As a small, niche greeting card publisher, we’re able to deliver something unique to the market, while still offering a state of the industry suite of services to help make retailers successful, including full in-store service and real-time inventory replenishment.”

Avanti Press publishes over one hundred new non-seasonal greeting cards every year; the updated offering is presented in the company’s 2019 everyday catalog, mailing to retailers this week.

Founded in 1980, Avanti Press is a Detroit-based publisher of Avanti, the Global Humor Brand™ as well as the America and A*Press greeting card collections. The company presents its everyday and seasonal card collections in leading regional and national retail outlets as well as independent outlets throughout the United States and Canada. Translated into over 20 languages and distributed around the world, the company also licenses its imagery for a variety of general merchandise categories.

# # #

Media Contact: Dave Phipps
Phone: 313-262-8644
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.