Every picture tells a story

February 22, 2019 (Detroit, MI) – Avanti Press is offering retailers an outpost program celebrating women’s history this March. Drawn from the archival photography AMERICA brand, the collection spans over 100 years of history. From 10 time PGA champion Mildred "Babe" Didrikson, to the extraordinary trailblazer Amelia Earhart, to everyday women at work and at play, the collection celebrates the strength and sisterhood of women across the country. Each card has history on the back that illuminates the heart, humor and history behind the photograph.

One of the newest cards published this year is also one of the oldest cards in the collection. It depicts two women gunslingers taking slugs from bottles of wine in an open field – a unique slice of life with a remarkable heroine, as the history on the back reveals. “Dating back to 1898, this photo was taken on a western ranch owned by a Mrs. Mary Jane Richardson,” describes Marisa Levey, Managing Editor for Avanti Press.  “By her 40s, she had constructed the first irrigation ditch out of the Medicine Bow River; operated a toll bridge, saloon, general store, and railroad eating house; raised three children; and outlived her first two husbands!”

The Tune-Up:  this card depicts two women tinkering below the hood at a 1948 “gas-a-teria” in Los Angeles. Female attendants, who had joined the American workforce in large numbers during the war, did everything from making change to checking under the hood. The verse on the card is “It’s all about maintenance! Happy Birthday”

The Riveter: photographed in the Vultee Aircraft Plant in Nashville, Tennesee, this 1943 image celebrates one of the millions of American women who were hired into the industrial work force during World War II. “Trailblazers like this stepped into demanding jobs with long hours, often while raising children while their husbands were overseas,” says Levey. “The verse inside reads: You are extraordinary!”

The America Collection contains over 140 designs; these 28 Women’s History designs can be shared with shoppers on a glossy black corrugate display with clear acrylic pockets. The company offers the collection with reduced unit sizes to accommodate the short selling period for Women’s History Month, yet many retailers have found the outpost has staying power all year long.

“Never in the 39 years since we launched the company have we had a new line that has so quickly resonated with so many of our customers,” says Rick Ruffner, Avanti’s President.  “America is appealing to them because of the values it represents:  the neighborliness, respectfulness, inclusiveness, and innovation that we all believe our country is about.” View all 28 cards

Avanti Press Announces 2019 Trade Show Highlights

New Venues for the Global Humor Brand™

February 1, 2019 (Detroit, MI) – Changes in the trade show landscape have lead Avanti Press to seek new places to showcase its 3 unique brands in 2019. Highlights for the first half of the year include:

  • NY Now (Feb 3 – 6, New York City) with the Harper Group booth (Quad 1)
  • Spring Fair (Feb 3 – 6, NEC, Birmingham, UK) with the Great British Card Company Hall 3-3A Stand 3P22-Q23
  • MSA Forward (March 28 – April 1, San Diego) Booth 526
  • Noted, the Greeting Card Expo (May 18 – 20, Brooklyn) Booth 1201 
  • BookExpo/BookCon (May 28 – June 2, New York City) Booth 2623
  • Licensing Expo (June 4 – 6, Las Vegas) with Lisa Marks Associates, Inc. Booth H102

Retailers can see Avanti Press at New York Now in February by visiting the Harper Sales Group Booth in the Crystal Pavilion at the Javits Center (https://www.nynow.com/).

 Simultaneously, the Great British Card Company will display their range of Avanti brand products at the UK’s #1 gift and home tradeshow, Spring Fair, held at the National Exhibition Center in Birmingham. (https://www.springfair.com/)

In March, Avanti Press will showcase its AMERICA brand for the first time with museum and gift store buyers at the MSA Forward show (March 28 – April 1, San Diego). The show offers a great way to connect with a market that is hungry for high quality, made in USA, history-centric products. (https://www.museumstoreassociation.org/msa-forward-2019-san-diego/)

Avanti Press will be exhibiting at a new event being launched by the Greeting Card Association called Noted, the Greeting Card Expo.  Held this year from May 18 – 20 in Brooklyn, the show is being billed as an “anti-show” party, with a casual format, VIP retailer reception, and the industry’s storied LOUIE Awards gala (http://notedexpo.org). “We’re really excited about the reinvention that the GCA is offering with Noted,” says Avanti’s President, Rick Ruffner.

Additionally, the company is making the move to a 400 square foot space within the new Unbound show at BookExpo/BookCon at the end of May in New York (May 29 – June 2). “We believe the independent bookstore channel offers a great audience for smart, sophisticated products,” relates Ruffner. “Unbound is a chance for us to really spread out the presentation for all 3 of our brands and reach a growing market.” (https://www.bookexpoamerica.com/)

The world’s largest licensing trade show occurs June 4 – 6 at the Mandalay Bay Hotel in Las Vegas (https://www.licensingexpo.com/). The Avanti brand licensing program supports a wide array of partnerships delivering excellent consumer goods products to retail.  

Founded in 1980, Avanti Press is a Detroit-based publisher of Avanti, the Global Humor Brand™ as well as the America and A*Press greeting card collections. The company presents its everyday and seasonal card collections in leading regional and national retail outlets as well as independent outlets throughout the United States and Canada. Translated into over 20 languages and distributed around the world, the company also licenses its imagery for a variety of general merchandise categories.

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January 8, 2019 (Detroit, MI) – In the competitive $7.5 billion greeting card industry, content innovation drives success for the publishers who can keep up with consumers’ unceasing appetite for new cards. For Avanti Press, the formula for success rests on developing original concepts from the ground up, a process refined for 39 years. This strategy has been expanded in recent years to support 3 unique brands, positioning the company to deliver a strong influx of diverse content for 2019.

“Whether it is the high-impact humor of Avanti, the attitude and style of A*Press, or the story-telling power of America, we’re making cards that will stop the consumer in the greeting card aisle,” reports Marc Trobman, Vice President of New Business Development. “We have a lot of original, new content that we’re excited to share from each of our brands.”

Avanti Press will introduce 9 new Avanti cards, 9 new America cards, and 6 new A*Press designs at this month’s Gift show in Atlanta, January 8 - 15 (Building 2, Showroom 662). “The numbers aren’t important,” Trobman says, “the quality and the consistency of what we’re producing is what sets us apart. As a small, niche greeting card publisher, we’re able to deliver something unique to the market, while still offering a state of the industry suite of services to help make retailers successful, including full in-store service and real-time inventory replenishment.”

Avanti Press publishes over one hundred new non-seasonal greeting cards every year; the updated offering is presented in the company’s 2019 everyday catalog, mailing to retailers this week.

Founded in 1980, Avanti Press is a Detroit-based publisher of Avanti, the Global Humor Brand™ as well as the America and A*Press greeting card collections. The company presents its everyday and seasonal card collections in leading regional and national retail outlets as well as independent outlets throughout the United States and Canada. Translated into over 20 languages and distributed around the world, the company also licenses its imagery for a variety of general merchandise categories.

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Media Contact: Dave Phipps
Phone: 313-262-8644
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