Avanti Press will showcase its America brand for the first time with museum and gift store buyers at the MSA Forward show (March 28 – April 1, San Diego).
The history-centric greeting card collection known as America has expanded to 137 designs, with new designs hot off the press exclusively at MSA. The new cards depict iconic events and moments from everyday life spanning over 100 years in America. Every design includes real history illuminating the life behind each image.
“Never in the 39 years since we launched the company have we had a new line that has so quickly resonated with so many of our customers,” says Rick Ruffner, Avanti’s President. “America is appealing to them because of the values it represents: the neighborliness, respectfulness, inclusiveness, and innovation that we all believe our country is about.”