Choose Different!
Key strategies and merchandising appeal:
- Avanti Press greeting cards elevate category performance and appeal for grocery shoppers in a small footprint with a no-risk business model.
- The company’s USA-made Avanti, A*Press, and America brands deliver one-of-a-kind humor with impact and universality across a range of contemporary sentiments.
- The new NIQUEA.D collection distributed by Avanti Press complements the portfolio with elevated design and production techniques through the unique expertise of industry veteran Dominique Schurman.
We’re committed to independent grocery!
NGA Video
Avanti Press exhibits at the NGA Show and attends the Executive Conference and other initiatives supporting the industry.
Your Shoppers Need
Health Benefits of Laughter
- Stimulates organs
- Increases endorphins
- Eases digestion
- Speeds up tissue healing
- Relieves pain
[Source: Robert Provine, University of Maryland]
You Deserve A Good LOL!
Humor really is the best medicine you can buy without a prescription. Research shows that the benefits of laughter on health are no joke!
“Even one minute of laughter can give the body up to 45 minutes of therapeutic relaxation. It also reduces heart rate and stimulates appetite and digestion”
— Henri Rubenstein (French Neurologist)
If you have this many fitness and diet bar choices for your customer, shouldn’t you have more than one greeting card company in your store?
Avanti adds variety by creating a humor destination that makes it easy for shoppers to find what they are looking for in all the card categories they want to buy! At Avanti, the #1 ingredient is humor. With our one-of-a-kind look we deliver a branded humor solution at a variety of price points that satisfy the craving for both value and quality. It fills the humor gap. Our content transcends demographic boundaries of age, gender and ethnicity, making Avanti displays a one-stop shop for all your shoppers’ humor needs!
We Make Funny Easier To Find
Traditional card departments are organized by category, which cater to the occasion. That’s like grouping perishables together based on the meal you want to make instead of merchandising ingredients together. You can find some funny cards sprinkled into every category, but what if you just have a taste for humor and not a lot of time?
Here’s Proof: Greeting Cards Are Big Business
“The trade association for the roughly $8 billion industry had anticipated a strong season, and that’s exactly what happened. From the greeting card giants that dominate display racks to the small hand-crafting boutiques, business is booming.”
– Fast Company
“In an era marked by distance, loss and virtual stand-ins, physical greeting cards are selling quite well.”
– NY Times
“It’s looking like a pretty decent time to be in greeting cards.”
– Marie Claire Magazine
Avanti Press Delivers Essential Humor
Avanti Press takes the business of making funny cards very seriously. The company pre-tests all greeting cards before they are published for broad installation into the company’s various planned display system offerings. Constant rotation of new pre-tested cards in Avanti, NIQUEA.D, A*Press, and America display planograms significantly advances productivity for Avanti Press retail clients.
The news: Recent testing has reinforced strong and growing consumer reception for positive humor, encouragement, gratitude, hope, togetherness, kindness, and friendship cards. These sentiments help strengthen feelings of community and belonging. They are central to each of our four brands.
We’ve made your decision easy
Avanti Press delivers:
- 4 unique brands
- Over 45 years experience
- Pre-tested product
- Prairie dogs eating pizza
- Seasonal subscription
- Made in USA
- 100% in stock
- 100% serviced
- Chickens in tutus
- Free custom displays
- Same Day shipping
- EDI enabled
- SBT experts
- Online reorders
- No annual sales minimum
- Otters in mankinis
Last Chance! Receive our FREE Sampler. Are we as funny as we say we are?
