Press Releases
February 22, 2012 -- (Detroit, MI) Avanti Press gets things moving with its growing line of A+Plus Motion cards. This lenticular-based collection optimizes multiple-frame imagery to tell 3-second stories about humorous characters. "Avanti characters have always been able to jump start the imagination," says David Laubach, Avanti's Director of Design. "With Motion, we give it a little push, and hopefully the result is an even bigger laugh."
Avanti's top selling designs include a bubble-gum blowing cat, prairie dogs wearing birthday hats, and an owl mariachi band. In addition, joking gnomes, motorcycle dogs and a flatulent duckling join the collection this month. All cards are printed in the USA on recyclable one-piece substrates (nothing tipped-on or glued) with pen-friendly matte interiors.
"We believe there is nothing quite like Motion on the market today," says Avanti's Marc Trobman, Vice President of Business Development. "We're combining Avanti's story-telling legacy with a fairly common technology that we amp up for maximum effect. The amount of effort that goes into each and every frame, almost on a microscopic level, is staggering, especially when the end result appears so effortless! We know from watching results at retail that shoppers respond to the higher production values and more importantly, the humor they find and want to share with loved ones and friends."
A+Plus Motion cards are priced at $4.99 retail in the USA and Canada, available to retailers in affordable 4-card units for $9.98 wholesale. The line can be integrated into existing displays or merchandised with the A+Plus StandOut collection on a unique elliptically-shaped display made from high-density acrylic, with clear pockets for maximum impact.
READ WHAT AVANTI SALES REPS ARE SAYING ABOUT MOTION CARDS
For complete product details see pages 14 & 15 of our January Magazine
Founded by Rick Ruffner in 1980, Avanti Press is a Detroit-based publisher of the Avanti and A*Press greeting card collections. The company presents its everyday and seasonal card collections in leading independent and multiple retail outlets throughout the United States, Canada, United Kingdom and other countries worldwide. For more information please contact Dave Phipps,313-262-8644.
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