Press Releases
Avanti Keeps the Funny Coming
New Everyday Cards for April, 2013
- GALLERY IMAGES
April 3, 2013 (Detroit, MI) – Avanti’s cast of characters grew again this week with the introduction of eight new greeting card designs. The latest additions to Avanti’s global greeting card brand include new Friendship and Birthday cards, plus two additions to the popular StandOut™ collection.
“We see ourselves as the humor specialists,” said Avanti’s President, Rick Ruffner. “Avanti helps retailers compete by offering unique content shoppers won’t find anywhere else. This introduction exemplifies the kind of attention-grabbing humor that makes Avanti stand out in the market.”
Helping Avanti back up that claim is the popular StandOut™ collection, featuring dimensional paper interiors that reinforce the greeting. This month’s additions include a character scratching out a winning lottery ticket with his paws – “Looks like we have a winner! Happy Birthday” – and a hip hop frog with a stunning foiled text interior – “Yo Yo Yo, Happy Birthday!” StandOut™ cards retail for $3.99 and include custom merchandising headers for integration within appropriate sending categories.
Card featured above is item #200282 "Not sure what they're giving you... but I want some! Get well soon"
Founded by Rick Ruffner in 1980, Avanti Press is a Detroit-based publisher of Avanti, the Global HumorBrand™ as well as the A*Press greeting card collection. The company presents its everyday and seasonal card collections in leading regional and national retail outlets as well as independent outlets throughout the United States, Canada, and United Kingdom, licensed and distributed around the world. For more information please contact Dave Phipps, 313-262-8644
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