In the News

FOR IMMEDIATE RELEASE:

Media Contact: Laura Mangan
This email address is being protected from spambots. You need JavaScript enabled to view it.
914.933.3900

 

Diverse New Partners Added to Growing Avanti Press® Licensing Program
New York, NY – April, 2014 – Licensing agency Lisa Marks Associates, Inc. (LMA) continues to expand global humor brand Avanti's licensing program, signing significant new partners across a number of product and retail categories.


Leading stationery manufacturer Innovative Designs is developing a comprehensive stationery and back-to-school program. Avanti humor abounds on a well-rounded assortment of memo pads, journals, notecards, photo albums, stickers, stamper sets, locker accessories, paper goods, writing implements and much more. The collection will be available in 4th quarter 2014 in the US, Puerto Rico and Canada at specialty stores, online and e-tailers, office supply, department, card and gift stores, arts and craft stores, mass market and many additional retailers.


Pioneering giftware designer Mark Feldstein & Associates, Inc. will be launching a line of Avanti-themed alarm clocks. Available in the US and Canada this spring, the clocks will make their debut in all retail channels including mass, department, specialty, gift and stationery, grocery, drug and convenience stores. Mark Feldstein & Associates, Inc. is a supplier to more than 3,000 retailers worldwide and has more than 28 years of experience in the giftware, housewares, and electronics industry.


The high impact character graphics that are Avanti's visual trademark will be available Spring 2014 in a brand new medium. LMA has signed on custom art company, iCanvasART to create Avanti canvas wall prints in multiple sizes and formats, to be sold worldwide online.
Robert Kaufman Fabrics is launching an Avanti collection in Summer 2014. The wholesale and trade manufacturer is creating a line of Avanti fabric by the yard in all fabrications. Robert Kaufman is also producing an Avanti "No-Sew Fleece Throw" line,
where customers can create a throw without the use of a sewing machine. The Avanti collection can be purchased in all chain and independent stores that sell fabric by the yard.


“We’re collaborating with some impressive companies,” said Rick Ruffner, founder and president of Avanti. “It’s cool to watch the design talent of our licensing partners move Avanti into some really fun product interpretations. Our retailers are going to love it.”


"Avanti's mission is one of joy, humor, and smiles," said Lisa Marks, President of licensing agency Lisa Marks Associates. "We have excellent new partners who innately understand the Avanti brand, and we are delighted to see Avanti's global humor and wonderful, unique characters reflected in the exciting products that they have developed."

About Avanti

Founded by Rick Ruffner in 1980, Avanti Press is a Detroit-based publisher of Avanti, the Global Humor Brand™ as well as the A*Press greeting card collection. The company presents its everyday and seasonal card collections in leading regional and national retail outlets as well as independent outlets throughout the United States, Canada, United Kingdom, and numerous other countries around the world. www.avantipress.com. For more information please contact Dave Phipps, 313-262-8644.

 

About LMA, Inc.

LMA is a creative, full-service Licensing and Marketing Agency, focusing on strategic brand building and long-term revenue generation. LMA is unique in bringing clients innovative licensing expertise from the world’s leading marketing and entertainment companies to develop powerful, cohesive, turnkey licensing programs. Based in New York, LMA consists of a coalition of experts and industry leaders in the fields of Licensing and Merchandising, Creative Development and Design, Product Development, Retail Business Development and Multimedia Brand Extensions. For more information, please visit

 

www.LMA-Inc.com.

Licensing Inquiries:
Lisa Marks Associates, Inc. (LMA)
914.933.3900
www.lma-inc.com
###