Selling NIQUEA.D

News

2.5.24 NIQUEA.D 84 pocket header kits are out of stock, they are being reassembled now!

NIQUEA.D

With an exquisite sense of style inspired by European elegance and the beauty of the natural world, NIQUEA.D’s unique range of designs features stunning treatments paired with personal and poignant messages, meant to create lasting connections. Hear Dominique Schurman describe this true original in her own words:

Catalog

View Online 2024 Everyday Catalog Download PDF
Online Reorder page for customers: https://on.avantipress.com/NIQUEAD

View Online 2024 Spring Catalog

View Online 2024 Fall Catalog

Collector's Edition

NEW for January 2024. Introducing an exciting new way to experience greeting cards. Each Collector’s Edition card features
3 designed components: thoughtfully crafted and stunningly embellished greeting cards, a collectible
envelope with coordinated interior liners, and a matching solid envelope for presenting and mailing. This
truly exceptional collection of greeting cards was created to bring timeless beauty and grace to everyday life.
There’s nothing like it on the market today!

8.375 x 5.375 | Retail $18.95
Pieces/Unit 3 | Unit Cost $28.43

View Catalog

Video of Dominique sharing the Collector's Edition with listeners of the Paper Fold podcast hosted by Stationery Trends Editor Sarah Schwartz Watch

Display

Details

• 22" Square x 70" Tall
• Spin Diameter 27 7/8"
• Pocket Depth - 1 1/4"
• Pocket Width - 18"
• Easy assembly Instructions
• Includes card divider clips and sign header clip (header sign not included)
• Avanti ships 4 corner strip signs with NIQUEA.D marketing - code NDUPC84STR
• White, with casters
• Shipping: 2 cartons, $75 flat fee display freight

Header Cards

Headers do not ship with NIQUEA.D product. Kits are available to cover the 84-pocket display category mix. To order, use code ND84PKTHDR or check the "header card pack" box on the new account form

Signs

72 Pocket Ribbon Sign - code NDUPCRBN72 - 3.375" x 57.5"
4' Inline Strip Sign - code NIQSGL - dimensions 50' x 8"
Medium Inline Sign - code NIQSGM - dimensions 6" x 18"
Small Inline Sign - code NIQSGS - dimensions 5" x 12"
Floating Sign for Inline - code NDUPC4FSGN - dimensions 8" x 15"
COMING SOON - topper sign for 84 pocket display

Forms

4 Brand New Account Form June 1, 2023

Everyday Order Form Updated Jan 23, 2024

Spring 2024 Order Form updated Jan 10, 2024

Fall 2023 Exchange Form

Planograms Assortment

84 Pocket General POG (as of Jan 10 2024)

56 Pocket Quilling (as of Oct 2023)

Boutique Assortment (as of Oct 2023)

The typical NIQUEA.D buyer likes to pick and choose the right designs for their customers and create assortments that match the vibe of their store. Unlike our pre-tested Avanti Press brands that thrive on data-driven planograms, NIQUEA.D benefits from that personal interaction between the buyer and the product. For this reason, we offer flexible choices to curate the perfect NIQUEA.D Assortment for your retail stores, either on or off control:

Choice 1: Custom NIQUEA.D category layout and card selections according to the retailer's unique preferences. The opening order for new accounts and Avanti accounts adding NIQUEA.D is $500. Obviously, NIQUEA.D should not be mixed with Avanti product or on an Avanti spinner.

Choice 2: Select from Avanti's Specialty Assortment Options that feature top-selling cards and a broad category mix tailored to meet the retailer’s needs:

A) General Assortment: This 84-pocket assortment is based on a predetermined Plan-o-Gram, and the product will be Best Selling designs based on current inventory. This assortment’s opening order is estimated at $1,600. VIEW

B) Boutique Offering: The 84-pocket Boutique Assortment contains higher price point designs with special processes. This assortment’s opening order is estimated at $1,620 VIEW

C) The Quilling Collection: 56 designs of Quilling designs only. This assortment can be displayed on the 84-pocket spinner. Quilling cards retail for $12.95 & $14.95. This assortment’s opening order is estimated at $1,136. Quilling designs ship in units of 3, therefore high-volume stores may require double packs. VIEW

Choice 3: Customized plan-o-grams can be created for accounts that are in-line or have greater than 84 pockets. Contact your sales support team for additional assistance.

When submitting new account paperwork, be sure to mention the Specialty Assortment Option your account is selecting. If no assortment is stated, the General Assortment on Plan-o-gram will be used. Any of these choices can be on or off control - However, we strongly recommend requesting re-order tickets with your order so you can track design and length of time in the pocket.

Header Card Codes

Item #	Description
NDCAPA	NIQ CAPTION CARD ANNIVERSARY
NDCAPB	NIQ CAPTION CARD BIRTHDAY
NDCAPBFM	NIQ CATION CARD FAMILY BIRTHDA
NDCAPBL	NIQ CAPTION CARD BLANK
NDCAPC	NIQ CAPTION CARD CONGRATULATN
NDCAPF	NIQ CAPTION CARD FRIENDSHIP
NDCAPGW	NIQ CAPTION CARD GET WELL
NDCAPBC	NIQ CAPTION CARD BABY
NDCAPNH	NIQ CATION CARD NEW HOME
NDCAPRL	NIQ CAPTION CARD RELIGIOUS
NDCAPRO	NIQ CAPTION CARD ROMANTIC
NDCAPRT	NIQ CAPTION CARD RETIREMENT
NDCAPS	NIQ CAPTION CARD SYMPATHY
NDCAPTY	NIQ CAPTION CARD THANK YOU
NDCAPW	NIQ CAPTION CARD WEDDING

UPCs

June 2023 Everyday UPCs

Vocabulary and Talking Points

NIQUEA.D celebrates all of life’s meaningful moments with an expansive range of exceptionally crafted cards. With an exquisite sense of style inspired by European elegance and the beauty of the natural world, NIQUEA.D’s unique range of designs features fashionable details, bold florals, precious textiles, modern letterpress, intricate lace creations, and extraordinary quilling. Messages are personal and poignant, meant to create a lasting connection.

Thoughtful details distinguish NIQUEA.D from other lines
Dominique Schurman’s personal aesthetic comes from decades in greeting cards
Designed to appeal to consumer’s taste and all facets of life
Art-driven content with “just enough” editorial inspires words of your own
No price-point on the back elevates every card into a gift
"Special Surprise" graphic interiors grace the insides of most envelopes
Wax seal included with every card transfers added elegance to mailing envelope.

NIQUEA.D is for anyone who aspires to enhance the lives of others with the perfect card—a priceless gift cherished for years to come.

Personality:

Unique, precious, elegant, stylish, artistic

Voice:

Warm, poignant, traditional, friendly

Origin:

"My new brand is like nothing else in the market. It is aspirational yet authentic... and is designed to capture the imagination of those who gather enrichment through treasured relationships. The perfect card can create a priceless memorable moment. 

The brand is a synthesis of curated looks that are elegant, beautiful, simple, worldly, and also funny, diverse, quirky and unexpected. I have partnered with artists and designers from around the world who share my passion and who have wanted to be part of the creation of a truly unique and differentiated brand. My new brand will stand apart from the rest and will fill a void in the market for consumers who so cherish the experience of browsing through cards that are rich in content and that are art driven with ‘just enough’ editorial to inspire words of their own." - Dominique Schurman 

Special Processes:

NIQUEA.D won the 2023 LOUIE Award for Paper Engineering and Innovation. Here are some of the techniques often utilized to enhance the card experience.

Sculptural Laser Cutting
Quilling Extravagance
Applique Designer Collection
Fun with Fabric
Wood Laser
Embroidered Floral Tapestry
Layered Vellum
Letterpress

Videos

Watch → Four Brand Premiere at *Noted in San Francisco

Watch → Dominique Introduces NIQUEA.D

Watch → How NIQUEA.D is Different

Watch → Detailed Description of an Amazing card

Watch → Dominique describes Boxed Holiday cards

Frequently Asked Questions

Some packages of NIQUEA.D cards include a 2" x 3" reorder ticket, what do I do with those?

They are pre-packed into the existing inventory and will be phased out as we sell through it. Please discard and stick to the Avanti Press reorder tickets as those contain much more detailed information.

My NIQUEA.D orders are not counting toward my Goal Getter achievement.

While you can see NIQUEA.D orders on Goal Getters and there is a separate NIQUEA.D line item to help you track your sales, NIQUEA.D sales, whether on a combined order with Avanti or separate, are not part of the 2023 goals Avanti built in January so adding sales would inflate those goals for this year.

When is the soonest my NIQUEA.D seasonal order can ship?

Halloween and Christmas were available to ship this year beginning 9/5.

What are the payment terms for NIQUEA.D seasonal?

Effective for Halloween, Avanti has just confirmed prepack orders will ship with net 60, similar to Auto Avanti

My customer was charged freight on a NIQUEA.D order, I thought it was going to be free after 7/1

Freight is now free on orders over $150.

How much is display freight for the white 84 pocket spinner featured on YAP?

Flat fee of $75

Some of these cards are much larger than expected, there is some overlap on the 84 pocket display.

Avanti is aware of this, there will be some overlap on the larger square format cards which include die-cuts and quilling.

Will NIQUEA.D accounts receive notification of the Rep changes in June?

Yes, the week of June 5^th, letters were mailed to NIQUEA.D and Avanti Press customers.
Contact information for the rep, along with the shipping terms change effective July 1st were in the letter.
- Free shipping for all account orders over $150.
- Orders less than $150 will be $14.95.

Does a current retailer need to sign anything to buy NIQUEA.D or can a rep just add it in?

Yes, a new account form and 84-pockets or greater is required to expand NIQUEA.D.
Non-program accounts can be opened with an opening order minimum of $500.
Contact the Field Sales Support Team to discuss a new account <84 pockets.

Do we have terms for Everyday Counter Card returns?

Avanti Press everyday cards have full exchange when placing a reorder of Avanti, A*Press & America.
NIQUEA.D non-seasonal cards are not exchangeable.

My Avanti customer has a 5% discount on Everyday Counter Cards. Will that apply to NIQUEA.D cards?

Yes, the Avanti discount is default. If this changes, we will let you know.
NIQUEA.D has in the past offered quarterly specials with discounts, those have expired.

The Terms sheet says no returns for program customers who do NOT use the Auto-Avanti Seasonal subscription. My current NIQUEA.D account orders smaller packs of seasonal and have always had full returns.

The terms sheet is for new accounts.
- Existing accounts with written agreements will be honored as they have been in the past.
- Going forward, all NIQUEA.D accounts must return unsold Seasonal cards for a credit.
If you are unsure, contact Care Cat or your Field Sales Support team.

I have new NIQUEA.D customers on my list, how can I tell if they are program, what they ordered, and when they need service?

Most NIQUEA.D accounts are not on POG. We will be working on this in the future.
The reduced line size for NIQUEA.D has resulted in old designs that are not available.
- Become familiar with the current designs that are available prior to placing any reorders.
- All active designs are on ABO and in the catalog.
The service cycle has been set to 60 days.
After the initial visit, if the account is not ordering on a regular basis, or does not carry NIQUEA.D, let Care Cat know and the account will be updated.

Can I place a backorder for the out-of-stock ND cards?

No, as with Avanti Press products, we do not accept backorders.

Is the enclosure card display free?

Free with fill of nine designs (they ship in packs of 12)
Customer pays freight.

Are there inline signs to use on a former Papyrus display?

These are in production, not yet available.

The NIQUEA.D Merci Beaucoup recently won a Louie award and it says it is out of stock, when can we expect it?

It is back in stock! Always check the ABO splash page for the latest updates

Do NIQUEA.D customers still have to reorder $250 as a minimum?

No, $150 is the new minimum reorder amount to receive free shipping. Reorders under $150 are charged $14.95 shipping.

My current Avanti account carries NIQUEA.D, but I do not see a NIQUEA.D account number on my account list.

Shared accounts that carry both Avanti and NIQUEA.D merged into one account and will use the Avanti account number going forward.
Some NIQUEA.D shared account numbers may be showing. These rooftops have an outstanding balance due. The account number is not active for orders and will be deleted when the balance is paid in full.
Order all brands together under the Avanti Press account number.

I received the NIQUEA.D everyday catalog but did not get the seasonal.

We continue to work on the final fall and Christmas catalog, we anticipate having an on-line version by June 12^th, and the hard copy to you by July 1^st. Catalog was reprinted in August and copies are still available by request.

When will we have catalogs for Retailers?

Currently we do not have printed NIQUEA.D everyday catalogs for retailers.
The Spring 2024 Catalog will mail in September
The location of NIQUEA.D products is: NIQUEA.D – Avanti Press
There is also a digital version of the catalog https://on.avantipress.com/NIQUEAD
We will keep you updated on future plans

Where do I find the sales history for NIQUEA.D accounts?

History starts today! Avanti Press does not have prior sales history by design.

There is a NIQUEA.D account in my area that is not on my list, what should I do?

We understand that the account list passed on to us may not be 100% complete, and we know that accounts with multiple rooftops may be missing local account numbers. Notify Customer Care of the Account Name, Address, Phone #, email address, and the account will be set up on ABO.

My account has designs that are not in the catalog, how can I order them?

The only designs available are those in the catalog and on ABO.

My NIQUEA.D account is not set up on POG, can it be?

Most NIQUEA.D accounts are not set on POG, but we hope to change that soon.
If you would like to begin this process, contact Dana or Regina to discuss options.
A sample of the current 84-pocket POG is on YAP under the NIQUEA.D page.

Do we have a four-brand sample box?

We are developing a new 4 Brand prospect box.
For now, when you enter a prospect on ABO, the account will receive the 3 Brand Avanti Box and a sample of NIQUEA.D cards.

NIQUEA.D dollars are not appearing in my goals.

As we communicated in YAP on June 1^st, Goal Getters will not reflect NIQUEA.D sales and NIQUEA.D dollars do not count as part of the goal.
The order list will reflect NIQUEA.D orders.

Can an existing NIQUEA.D account (new to Avanti) sign up for Auto Avanti? If so, would it be rep managed?

Avanti Auto Seasonal is for Program Accounts that carry Avanti’s Everyday cards.

Please contact your Field Sales Support team if a NIQUEA.D account wants to order just Avanti’s Seasonal.

Will Avanti ship NEW orders that are less than 84 pockets of NIQUEA.D?

NIQUEA.D program starts at 84 pockets.
New Non-Program accounts require an opening order of $500 – this includes expanding NIQUEA.D for an existing Avanti Account
Reorders for existing customers can be any size (qualify for free freight when over $150)
Review all exceptions with your Field Sales Support team.

Is there is a new logo that highlights NIQUEA.D that I can add to my signature line or line list.

No, however, we are working on new logos and business cards and will share when completed.

How do I sell NIQUEA.D?

Sell NIQUEA.D as part of Avanti’s 4 Original Brands.
Your presentation should include that you offer four brands that will remove the hassle for the buyer:
- Four brands recognized as leaders in the greeting card industry.
- Four brands that ship together.
- Four brands that invoice together.
- Four brands managed by one person, you.
Additional sales training will be offered in the next few weeks.

I heard NIQUEA.D sends out a full sample set of every card. When will I get a set?

Avanti Press will not be sending out full sample sets. We will send out additional samples as inventory allows, and new designs as they are introduced.
We will also have sample sets that will be included in the prospect box.
- Enter your prospect on ABO to receive the four Brand Sample Box.
Contact your Field Sales Support team for specific account appointment sample requests.