Maintaining Existing Customers | Business Reviews 

Maintaining Existing Customers

(table updated May 2022)

Level 1 ($3,000+): These are the BEST OF THE BEST and need the most attention 

• Service Cycle: 30 days
• Account on control recommended to maximize sales 
• No old age pockets!
• Offer Business Reviews every 6 months – to determine if brand adjustments or display expansion opportunities exist
• Annual review of captions and refreshes as needed
• Auto Avanti 24 pocket seasonal program recommended

 Level 2 ($1500 - $2999): Maximize the account’s control to increase sales to become a Level 1 rooftop

• Service Cycle: no less than every 60 days
• Present at least one business review per year
• Less than 5% Old Age below eye level
• Use a 24-pocket display or bigger for seasonal

 Level 3 ($500 - $1,499): What can we do to move them to L2?

• Service Cycle: no less than 90 days
• Keep old cards out of eye level pockets
• Limit old age to bottom 2 rows
• Adjust captions if needed
• Add a brand if it will resonate with shoppers
• Use 15-pocket display for seasonal

 Level 4 ($499 or less): Every customer deserves Avanti attention and service

• Service Cycle: 120 days or at least twice per year.
• Additional contact can be made via phone or email to build relationship
• Keep eye level fresh with new and best sellers
• Move cards below eye level around to freshen display
• Keep envelopes and signs fresh
• Sell seasonal if customer requests it - limit to15-pockets
• If seasonal is unsuccessful convert that spinner to blanks or another brand

 New Accounts: We have invested in them. Make them the best they can be!
(Includes Level 0 that have not had a full year of sales to assign Level)

• Start Service at 45 days
• Perform business review at 6 months  - review caption mix and expandsion opportunities
• Build relationship with increased visibility during the first year
• If reorders are strong consider upgrades
• Seasonal – Always sell Auto Avanti seasonal, start with 15 pockets

Easy Guide to Maintaining Existing Customers

VIDEO: How to share a link

VIDEO: Calling your Customers

Business Reviews

Accomplishments and Goals to Add to your Business Review 

Tips to Create a Business Review

Example Business Review

Business Review Supplement

Rep Business Review Showcase 

1. Beth Southard presented this Business Review last week and was rewarded by the retailers giving her a spot for Avanti in another of her stores. Sample Business Review from Crossroads ACE prepared by Beth Southard

Accomplishments and Goals