New cards from A*Press

August 8, 2016 (Detroit, MI) – “Life is short, buy the shoes!” – verse on a new A*Press greeting card published this week.

Avanti’s Pretty Funny greeting card collection by A*Press received refreshment this week. Anniversary, Birthday and Thank You categories received new designs, with card content covering themes from shoes to maracas. The content revolves around girlfriend-centric celebration, with a funny edge fine-tuned for women shoppers. The production values of these new cards are intended to be stunning support for the graphic concepts that accentuate the stories they tell.

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 Life is short, buy the shoes!
Happy Birthday
 A little cheesy and a lot of love! Happy Anniversary  The candles are for today, the sunglasses are tomorrow!
Happy Birthday


“A*Press cards are designed to be show stoppers,” describes Sheila O’Hara, Avanti’s Director of Production. “Our designers have pushed production values even further with their love of glitter and foil. These cards look like they’ve been literally dipped in glitter, and the contrast with embossed foil heightens the vividness of the designs.”


While the glitter-washed glittering flashiness of A*Press is part of its signature look, the cards released this month also include one printed on a thick kraft paper brown background with THANK YOU stamped all over the surface and an accurately reversed Thank You stamp, embossed and foiled to make the stamp look like red ink is clinging to the surface. The inside reads “I can’t Thank You enough.”


A*Press cards are popular in traditional gift and stationery stores but also have extensive placement in grocery, wine, and floral shops. The collection starts at 80 pockets and is sold on a glossy black display with a glittery sign on top featuring a massive pair of lips and an olive from a martini, icons that reinforce the fun and quirky style of A*Press.


 

New Cards from Avanti

June 2, 2016 (Detroit, MI) -- Avanti publishes 12 new cards this month, which includes hilarious additions to Birthday, Retirement and Avanti’s signature “Almost Funny” categories.

A wide range of themes are covered in this introduction – Avanti characters enjoy pizza, texting, bowling, go-cart racing, laundry day and just plain smiling. Two of the new Birthday cards are from Avanti’s popular StandOut™ collection, which feature simple dimensional pop outs that add an exclamation point to every punch line inside.

“Moving On” is how Avanti captions the Retirement category because workplace transitions aren’t limited to final chapters; this month’s card features a dog wearing a tie breezing by on a wheeled office chair – “You’re on a roll!!! Congratulations” is the verse inside.

Avanti’s refreshment schedule results in new cards every month from one of Avanti’s core product lines, from Avanti everyday and seasonal to Blanks, MINIs, BIG Funny and the award-winning A*Press collection. Every card Avanti produces starts as a unique concept from the imagination of the Avanti studio, a team staffed by “out-there greeting card nuts committed to the value of personality with a little extra attitude.” They consider hundreds of ideas every week in order to produce monthly refreshment for Avanti’s customers across the USA and around the world.

 

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 You age is a concern... I'd like to get that down a bit! Happy Birthday  Hairy Buttday! I Hate Autocorrect!!!  In the cereal box of life...You're the Prize! Happy Birthday!

New from A*Press

April 4, 2016 (Detroit) – Avanti publishes 6 new greeting cards from the award-winning A*Press collection this week, bringing the total to 22 new cards published in the past 8 months.

This week’s introduction includes 3 Birthday cards, two Friendship, and one Get Well. One of the new Friendship cards spells out the words GIRLS NIGHT OUT in a foil-embossed font designed to look like marquee lights that pop on a wash of purple glitter – the verse inside says “Girlfriends are better than therapy!” Another card shows a pair of reading glasses inside a mostly finished glass of white wine sitting on a stack of books – “I read that too much wine is bad for you… I decided to give up reading!”

“A*Press is a funny girlfriend to girlfriend card line,” describes Kari Knowlton, Director of Business Development, “and it’s visually stunning! It uses glitter, emboss and flocking to accentuate the graphics and tell the story. But the great thing about A*Press is its voice, which captures the fun and camaraderie girlfriends share. As far as I know it’s the only premium card line out there with that kind of emphasis on humor.”

This unique blend of striking graphics and witty verses is articulated on new A*Press display signage. The words “Pretty Funny” in contrasting glittered fonts next to a huge pair of lips with a martini olive on a toothpick lets consumers know that they’ve found something truly unusual!

“We’re delighted that A*Press is enjoying such an exciting period of growth,” says Knowlton. “It’s a great time to add A*Press as an outpost display – the latest wave of content makes it the perfect addition to the wine department where it ties in perfectly with celebrations and gift-giving!”

 

Founded by Rick Ruffner in 1980, Avanti Press is a Detroit-based publisher of Avanti, the Global Humor Brand™ as well as the A*Press greeting card collection. The company presents its everyday and seasonal card collections in leading regional and national retail outlets as well as independent outlets throughout the United States, Canada, and United Kingdom, licensed and distributed around the world. For more information please contact Dave Phipps at 313-262-8644 (This email address is being protected from spambots. You need JavaScript enabled to view it. ).

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In a world full of dull balloons, you always sparkle! Happy Birthday I read that too much wine is bad for you... I decided to give up reading!  Girlfriends are better than therapy!