NEW Cards from Avanti

October, 2014

Avanti Introduces New Cards for the Fourth Quarter 

October 21, 2014 (Detroit, MI) – Avanti is on a roll with 22 more greeting cards available for fourth quarter refreshment. “Our creative team is on a roll with so many fun expansions to the Avanti card line,” says Avanti’s Executive Vice President, Chip Owen. “We are on press every month with new card designs to give retailers consistently fresh content to share with their shoppers.”

Card category refreshment includes Anniversary, Birthday, Congratulations, Friendship, Get Well, Encouragement and Thank You cards, in addition to the company’s signature “Almost Funny” cards for any occasion. Additions to Avanti’s cast of characters include roosters, hens, babies, dogs, donkeys, cats and chipmunks. Trending motifs include empty toilet paper rolls and flaming shots – while tutus in every color seem to be the core fall fashion choice for many!

Avanti is known as a distinct “look line” that has honed its brand for over 34 years in the greeting card industry. The company creates “original concept” content, which means its cards and characters can’t be found anywhere else. This continuous investment in the core humor line is a key ingredient in the brand’s staying power.

Another advantage of creating original concept imagery is Avanti’s massive library of content available for licensing. “Exciting new interpretations of Avanti character humor are coming to various General Merchandise categories in the fourth quarter,” says Owen. “Our licensing program is expanding rapidly, with calendars, magnets, no-sew fleece throws and apparel in stores during Q4. Retailers might even experience a lift in their Avanti greeting card assortment via heightened product awareness from other departments in the store!”

Founded by Rick Ruffner in 1980, Avanti Press is a Detroit-based publisher of Avanti, the Global HumorBrand™ as well as the A*Press greeting card collection. The company presents its everyday and seasonal card collections in leading regional and national retail outlets as well as independent outlets throughout the United States, Canada, and United Kingdom, licensed and distributed around the world. For more information please contact Dave Phipps at 313-262-8644 (This email address is being protected from spambots. You need JavaScript enabled to view it. ).

# # #